This is a process of improving the amount of traffic that comes to a website through natural or organic search results for targeted keywords. It is trying to get your website higher up the list of related sites.
An example of this would be if you were looking for a restaurant in dundalk and you search for dundalk restaurants this is what you would see... Dundalk Restaurants
The most common website used for searching is Google, here is a link to Google and now you can create your own search.
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